Calorie Reduction explains benefits of cleansing

The rationale for calorie restriction (I prefer to call it calorie reduction) is fast becoming the way I explain the benefits of cleansing. In other words, DetoX works simply because it put you in position to drastically reduce calories. The benefits which accrue are attributable to the calorie reduction, not to DetoX itself.
I like the simplicity and easy acceptance of that explanation. People want to reduce calories. They resist admitting they are (or were) full if shit. The notion of calorie reduction is impersonal. It is as if we are not answering the door rather than expelling an invited (but now unwanted) guest.
The implications are profound. Consider the difference between the following two taglines:

1. weight loss is a by-product of cleansing
2. weight loss is a by-product of calorie reduction
   

We've used the first for 17 years. I feel like I've been looking for the second for 17 years.